Founder Coaching Germany

Get systematic coached now like our customers: Founder, Managing Directors and Manager, who worked for Bosch, MTV, Lufthansa, eBay, Daimler, IBM, Axel Springer, Bilfinger, Deutsche Bahn, Die Zeit, Hugo Boss, Universal Music, InterContinental Hotels & Resorts, their own companies and many more and successfully realised their goals.
Arrange a free initial consultation with our founding experts now

Certified Educational Institution

Benefit now from our more than 15 years of practical experience

Certified 1:1 Coaching

Markus Lühmann and his team effectively coach founders, Managing Directors and managers who work for mid-sized companies, DAX corporations and Fortune 500 and support them to build a successful business and a sustainable, fulfilling career and to lead a fulfilling life.
Unlock Your Full Potential

Rating-5 Top rated by Coaching Participants

„A good coach helps to try new things, to master difficult situations or to understand yourself better. He listens actively and asks clever questions. In this way, he helps to recognize new or different perspectives without giving answers himself. This often leads to real eye-opening moments, inspiration and solutions for the apparently unsolvable. A good mentor shares his knowledge that has already been tried and tested. He gives tips, answers and shares recipes for success. He actively helps to understand and solve problems. Markus does both excellently! I highly recommend him and his team at Wistor.“​

Tom KedeorAngel Investor, Director Consumer Business at eBay and, CEO of Motor-Talk GmbH, Europe’s largest car and motor community, sold to eBay (Handelsblatt).

„Super friendly, very competent and gives courage! Has helped me a lot.“​

Nadine Kramer Nadine Kramer, lawyer and founder of the law company Kramer. She studied law at the Free University of Berlin. Her legal clerkship followed at the Chamber Court Berlin. In addition, she worked at the Berlin Tiergarten District and Regional Court and was responsible for meetings of the Berlin State Prosecution Office.

„The coaching with Markus was successful. It gave me new insights and the support I needed. Despite my extensive professional experience of over 20 years in business, I had to realize again that you never stop learning.“​

Frank Lindner Founder of Frank LindnerCosulting. He was managing director at Bilfinger, Gegenbauer and Caverion. He has experience in management positions at various levels with over 1.000 employees and over 100 millions € revenue responsibility per year.

„I have had very good experience with the consulting and the coaching has always been very professional. Many thanks again for the support.“​

Markus von SchevenHead of Technology Consulting, Expert for Electric Mobility, M.Sc. in Electrical Engineering University of Wuppertal, and has realized projects at Continental AG for the automobile manufacturer Daimler as System Technical Project Manager.

„With his specialist knowledge, Markus was always able to give me a very good and immediately implementable answer to my individual questions and helped me to start my own business in a way that suits my personal needs and strengths. I can fully recommend him as a coach!“​

Dr. Verena DierschFounder Konnekt Reiki, editor of the magazine for foreign and security policy. Was a research assistant at the Chair for International Politics and Foreign Policy at the University of Cologne. Research stay at Cornell University in the USA.

„Very recommendable business coaching, which was individually tailored to my needs. Practical examples helped me a lot and made the coaching even more efficient. In addition, I was able to carry out the personal coaching part-time even on weekends in a short period of time. I would book this coaching again at any time.“​

Kristina HahlEurope, Middle East & Africa Business Director at SuperAwesome, she worked as Key Account Director Nickelodeon, MTV, Comedy Central, WELT, N24 Doku at Visoon Video Impact GmbH & Co. KG part of Axel Springer SE.

„Excellent coaching! Markus had understandable answers to all my questions - and I had a lot of questions! Thank you very much, Markus, I can recommend you wholeheartedly and with a clear conscience!“​

Sven GoldmannSven Goldmann 30 years of experience as an editor, department head and reporter. He was as a sports reporter for the Tagesspiegel and the weekly newspaper DIE ZEIT, has written FIFA World Cup reports and for Zeit Online, 11 friends, the magazines of Borussia Dortmund, BVB, UEFA Champions League winner, and VfL Wolfsburg
Unlock Your Full Potential
The experienced team at Wistor successfully helps in coaching many founders, directors and managers[/intern-linking]. From the foundation, growth to the optimization of their companies to lead a career and a fulfilled life.

Markus Lühmann

CEO of Wistor GmbH

Unlock Your Full Potential

Founder Coaching Germany with Plan

In our individual Business Start-up Coaching all important and relevant contents for the preparation for self-employment are covered.

Together with the participant or the team of founders, we will work out the best solution for you to prepare you successfully for self-employment.

The entire concept is designed in such a way that, in addition to the validation of the business idea, the formal requirements for the foundation are systematically and realistically prepared for all further essential phases for the founder and are directly implemented in practice. 

individual coaching modules

Business Idea

Analyse der Geschäftsidee, Chancen und Risiken


Creation of a professional business plan

Funding & Financing

Start-up subsidy, start-up money, start-up support, equity capital and outside capital

Potential analysis

Determination of the exact potentials

Target Analysis

Definition and planning of objectives

Market analysis

Determining market potential and positioning the company


Target group analysis, USP and positioning of the company

Vision & Mission

Define a clear, strong corporate vision and mission

Team & HR

Employee recruitment, leadership, talent acquisition and outsourcing

Corporate Strategy

Vision and strategic orientation of the company

Financial Planning & Controlling

Financial planning, ways to a financing and controlling

Digital marketing

Optimal planning and analysis of digital marketing marketing and achieving goals


Definition and planning of objectives


Highlighting a clear brand identity

Management & Organization

Organize the company, prepare for growth and set goals that are achievable

Achievement of Objectives

Compliance, tracking of business objectives with appropriate KPIs and OKRs
Event Location

Germany, Date by Arrangement Participation possible anywhere online via live video conferencing system

Coaching Process & Duration

Flexible individual 1:1 coaching with experienced coaches (by arrangement) 7 days up to more than 8 weeks


Up to 100% funding with the activation and placement voucher (abbr. AVGS)


Business plan, financial plan, marketing & sales up to the promotion & exact application of establishment subsidy & entrance money

Unlock Your Full Potential

Avoid Start-Up mistakes through Founder Coaching directly before Founding

Benefit now from our more than 15 Years of Practical Experience and our Successful Coaching System.
Do you have any further Questions regarding Business Start-Up or do you need help applying for a start-up subsidy or Introductory Benefits?
We are also happy to help you apply for the AVGS!


Awesome Feedback about our Successful Founder and Management Coaching

Unlock Your Full Potential

Successful Implementation of Visions

Our coaching system is based on the many years of international practical experience of Wistors founder and managing director Markus Lühmann in his own company in Berlin and Singapore, at German Bank, Mercedes-Benz in Silicon Vally and many of its customers from Founder, Managing Director to Large enterprises like Samsung. Beside his extensive practical experience his theoretical knowledge is based on his business studies at the University of California, Berkeley and the University Munich, where he worked at the Institute for Innovation Research, Technology Management and Entrepreneurship of the LMU Munich.

High Individual Customer Benefit

In our Coachings Wistor helps successful founders, managing directors and managers from the foundation to the optimization of their companies. Our clients include successful managing directors, founders and managers, who realize themselves with their own visions and for international companies like Bosch, MTV, Lufthansa, eBay, Daimler, IBM, Axel Springer, Bilfinger, Deutsche Bahn, Hugo Boss, Universal Music, InterContinental Hotels & Resorts and many more have worked and realized their goals.

100% Up-to-Date Practical Knowledge

In addition to managing his companies and coaching, we value news, continuous practical knowledge and networking. Therefore our managing director Markus Lühmann founded and organized together with its excellent team Germany largest Digital Marketing Meetup, digital strategy, marketing & growth as well as many other seminars and events to marketing, technology and Entrepreneurship. Their meetings were already accomplished with SAP, Amazon, Zalando, BCG and many further enterprises. Participants are founders, consultants, developers, managers and managing directors of Startups as well as of Siemens, Bayer, Rocket Internet, Microsoft, Dropbox, Google and many further.
Arrange an Initial Meeting Now

for the individual benefit of the respective coaching program:

Certified Educational Institution

Benefit now from our more than 15 years of practical experience

Arrange an Initial Meeting Now

for the individual benefit of the respective coaching program: